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The internet revolution is over. The internet won. Of all the things that we thought would take over the world of business, the internet was not high on my list of things to make or break a business, but here we are. Of course, that doesn’t mean that the strategy ends at the wi-fi connection.
Your reputation on the internet, your webpage, your likeability, and your “tweetiness” will all show what kind of brand you are and whether people will spend money with you. Not once in my business classes in college did any professor explain that we needed to have a virtual presence and it needed to look really, really good.
But, here we are and all of us need to have a business plan for being seen by customers.
There are as many SEO Experts as there are websites and they all say the same thing – “You need to create a brand and announce it everywhere online.” That, my friends, is not going to happen unless you have a team dedicated to watching everything that anyone says about you and responds as well as adds great stories about your company every day.
I can save you time and money. The key to online success is to just be friendly. Earth-shattering isn’t it?
There are times when you should be talkative and there is the rest of the time. Those talkative times are when you have something great about your business that you want to announce to everyone. It adds value to your company to be new and fresh. Just adding noise to be seen every day is numbing and you will soon find your customers tuning you out.
If there is a new product, a place to find your coupon, or even an employee of the month, announce it and be proud. Business owners forget to bring something interesting to show and tell…yes, that is what the internet is. It’s a world-wide show and tell. The kid who brings a rock he found outside and doesn’t care more than to get talking to the class over with is forgettable. The kid who talks about getting a new puppy is excited and happy and someone to watch. Be the kid with the new puppy.
Also, find the right spot to talk. Facebook is not a great place to announce things any more. LinkedIn is only good for business to business. Twitter is even less great when you don’t have a lot of followers. So, what is the spot that your customers visit most? Ask them. A simple question to find out how they would like to hear from you. It could be an email, text, or mail. Whatever they want is what you use. Being everywhere is a waste of time and energy when your customers only listen is one spot.
Sorry to disappoint all the new marketing people who think they can make or break a business with their skills in using 140 characters or less. The key is being real and honest. When you don’t have something to talk about, it is OK to be quiet. When you are excited about your business, talk and show it. Simple.
Let me know what you are excited about in your business.
CEO and Chief-Bulldog-in-Charge